Campaign Planning
3EX.NET enables mail order and multi channel retailers to plan, manage and track the response on all promotional activity. This information is also used to enhance your supply chain and purchasing decisions by predicting future demand and resource utilisation. Functionality includes:
- Metrics - Define audience and response rates, tracking against actuals
- Planning - Record and measure costs and revenues by promotion
- Distribution Groups - Plan promotion hit dates and commit to plan
- Product Mix - Attach product mix to each promotion
- Response Curves - Create library of curves to accurately predict response over yield period.
- Modification log - Records all data changes easy auditability
Click here to view the 3EX.NET Supply Chain Management brochure